CENTURY OF TRUST BLENDS WITH IN-TREND Jewellery at KNJ

CENTURY OF TRUST BLENDS WITH IN-TREND Jewellery at KNJ


Soon after the festival of Diwali, the wedding season commences.Brides to be are seen running shop to shop to get the best and the exclusive sarees, foot wear and jewellery that not only would make her stand out, but also make her special day more special for her. Jewellery is the integral part of any typical big fat Indian wedding. The bride, her family and her in-laws are very curious about the kind of jewellery that the bride is going to wear and also what is to be gifted to the other family . The jewellery that is unique, trendy and customised manages to win hearts of all. One such exclusive Jewellery store from the city is Keshavlal Nathubhai Jewellers (KNJ) at Mahatmanagar.
“Every bride wants to look special on her wedding. At KNJ,we are able to customise the jewellery according to her bridal trousseau.We take the base design of her trousseau and use it while making her jewellery. Everything from head to toe can be customised according to her dress,“ explained Shrenic Saraf, the owner of KNJ.
Keshavlal Nathubhai Jewellers is a century old, one of the oldest jewellers in the city. Their fifth generation is now in the business.They have been a synonym to trust and quality for their customers.
What sets apart KNJ from the rest of the jewellers is the variety of the bridal jewellery made in jadau. “Jadau are the raw, uncut diamonds. The jewellery is made in 22 carat gold base and jadau and other stones are studded in it,“shared Shrenic Saraf. These jadau sets start from Rs three lakh and can be customised according to the budget of the customer.
Earlier, the jadau sets were worn only by certain communities and Royal Families. However, with the advent of one gram gold, the idea of jadau became popular amongst the masses.In last five years, people started getting more money . Now, they are able to afford more than one gram gold.Thanks to the spending capacity of the people, they can now choose from the array of heavy jadau and diamond sets made set in 22 carat gold.“
India is known for its creativity and types of jewellery that are used in India mesmerises many .A typical Indian bride adorns gold from head to toe.At KNJ, they are now planning to launch the entire bridal jewellery that not only would be customised according to the trousseau of the bride, but also according to the budget of the customer. Besides the jewellery for the bride, this package would also include the gifts in gold that would be need ed to be given to the in laws of the bride. “In India, the in-laws of the bride are also gifted with some or naments. Thus, we thought of making a package of jewellery that not only would include the jewellery for the bride, but also for her in-laws. We would be launching this package soon after Diwali,“ Shrenic confirmed. WHY DESIGNS AT KESHAVLAL NATHUBHAI JEWELLERS DIFFERENT?
Here, the designs are made by special craftsmen in Bikaner and Ahmadabad. The sketches of the jewellery designs are drawn and are sent to the store. KNJ team then fill up the colours as required by a cus tomer or according to the dress of the bride. The craftsmen then choose the gems of the required colour and are then studded in the sets. It needs at least one month to 45 days for a sketch to become an impeccable set. The time taken to make a set also depends upon the intricacy and design of the set. The owners of KNJ suggest placing an order at least a month before.
For more details Visit KNJ, near Reliance Fresh, Mahatmanagar Road or call 2352999 or 2357999 Email id: knjewellers@gmail.com















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