The women’s bathrooms and lounges at wedding receptions are often filled with guests who are sweaty and sometimes disheveled from a long day and night of activities or a few spins on the dance floor.
Wouldn’t it be nice to have a hair and makeup artist on hand to re-pin an updo, touch up eye shadow or brighten up lips? Some couples are booking beauty companies for their guests and providing other glamour-focused amenities.
“If you think about it, once you’ve been to the church, in the bus, then get to the reception and go to the restroom, that’s a lot — especially if it’s 100 degrees outside,” said Tara Guerard, an event planner and designer. She added, “If there’s someone there to fix your hair and take away your sweat, it’s awesome.”
Guerard, who runs Tara Guérard Soirée, recently started incorporating beauty bars in the ladies’ bathrooms at the receptions of weddings she organises. She collaborates with a local freelance makeup artist and hair stylist, Deidre Outlaw, who came up with the idea.
The two noted that the service is particularly successful in hot summer months or generally warm weather.
Brittany Lo, founder of Beautini, a hair and makeup business in New York City, also offers beauty amenities to guests at weddings and other social events. “People run to the bathroom every 10 dances to make sure that their makeup is in place and they don’t look like a hot mess,” Lo said. “This provides a next-level service for them: Someone else quickly does it, and then the guest runs back out to the dance floor.”
The beauty bar and allday glam squad doesn’t come cheaply, however. Hourly prices are typically $100 to $250 per stylist.
But there are less expensive ways to incorporate these ideas. Guerard likes to hand out cool towels on the dance floor during humid summer months. “All the small things are affordable, and people really appreciate the thought,” she said.
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