The ISHU scarves range from £199 – £355. Visit their website for more info. Share this post with someone who would be interested in this “anti-paparazzi cloaking device” and voice your views in the comments below. All images via Saif Siddiqui / Instagram.
How Anti-paparazzi Clothing Works
Paparazzi (rightly or wrongly) are constantly trailing celebrities, aiming to grab a shot that will result in a big paycheck. Photos of celebrities having a bad hair day, wearing a mismatched outfit or just out and about can (and often do) end up on the cover of magazines.
Anti-paparazzi clothing has been around for a while and it works by using retro-reflective materials to bounce light back into the camera sensor.
Different companies including Betabrand offer Flashback Photobomber and ISHU has the anti-paparazzi scarves available commercially. The materials include textiles, plastics and metal that create the reflective effect.
Flashes that are used by paparazzi usually use TTL (through the lens) automatic mode. When the shutter button is pressed the flash will emit a small flash of light known as a ‘pre-flash’ which bounces off the subject. The light then enters the camera through the lens which then tells the camera how much light it needs for a ‘correct’ exposure. The flash increases the power to match what the camera requests.
Anti-paparazzi clothing tricks the camera into thinking the scene is brighter than it actually is. The reflection that is sensed during the ‘pre-flash’ reduces the flash strength resulting in underexposed subjects. While the camera believes it is exposing correctly, you still end up with a dark and often unusable shot. The experience is similar to taking a photo of someone standing in front of a window, where the camera exposes based on the bright background rather than the subject, resulting in a silhouette.
To get around the effect your camera needs to be using manual flash and camera settings, not use a flash at all, or move the flash further away from the lens (this has the added bonus of creating more natural lighting and minimising the chance of a red-eye effect). Fortunately for celebrities, and unfortunately for paparazzi, all of this might slow down, or ruin the chances of getting the perfect shot.
Until the paparazzi have worked out how to get around these new clothing gimmicks, we can expect to see a lot more celebrities wearing these. If you’d like to order your own piece, you can preorder ISHU scarves or ties here and a jacket from Betabrand here.
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28-year-old London-based fashion entrepreneur Saif Siddiqui has invented a scarf that makes it impossible for photographers to take a picture of the wearer with the flash on.
Called ISHU, the scarf is made of a special fabric that contains thousands of nano-spherical crystals that reflect the flash light back into the camera, resulting in pictures and videos where the wearer is blacked out and only the scarf is visible. Check it out below.
How it started
Siddiqui came up with the idea back in 2009 when he took a picture of a few friends standing in front of his bike. He noticed that the bike’s reflector manipulated the flash of his mobile camera in a way that it obscured the faces of this friends in the picture. He realized that if he developed this idea into the right product, it would be an ideal feature for people who want privacy from the media and paparazzi. He put together a team of experts who researched into the science of light and reflection, and six years later, ISHU was released.
Celebs using the ISHU scarf
Interview with Siddiqui and product demo
The ISHU scarves range from £199 – £355. Visit their website for more info. Share this post with someone who would be interested in this “anti-paparazzi cloaking device” and voice your views in the comments below. All images via Saif Siddiqui / Instagram.
Now, celebrities, who worked to become famous, can hide in anonymity behind a special scarf, called Ishu also called the anti-paparazzi or privacy scarf.
It is the brainchild of Dutch-born fashion entrepreneur Saif Siddiqui, and is made from a fabric that reflects a camera’s flashlight so much so that everything else in the picture becomes pitch black — making the celeb practically invisible. We have already seen Paris Hilton and Jeremy Piven sport the scarf. However, the clothing is not foolproof and cameramen have already found ways to circumvent it. They can move the source of light away from the lens or simply shoot without a flash as cameras these days are getting better at capturing images in darkness.
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