THE CAUSE THAT SPARKLED
The opening day of Delhi’s first edition of the India International Jewellery Week (IIJW) saw a spectacular show presented by Shuddhi Jewels, a JV between Gitanjali Group and MMTC Ltd, combining the glamour of the fashion and jewellery world with a meaningful message for society. The show supported the cause of women’s empowerment and celebrated motherhood, with models displaying the jewellery and garments by Mumbai-based designer Archana Kochchar, appearing in five dramatic dance sequences.
The first four sequences focused on the elements of Nature — Earth, Air, Water and Fire — that are crucial to human existence. The grand finale was dedicated to the surprise fifth element, one that is the fountain of life — Maa, or mother. Models displayed creations in plain gold, antique gold and temple jewellery designs. Actress Shriya Saran and Miss India International 2011 Ankita Shorey added glam to the ramp. Said Mehul Choksi, CMD, Gitanjali Group, “We dedicated the show to women’s empowerment. This is one of the many social initiatives that Gitanjali Group has taken up under its CSR programmes.”
Archana Kochchar
One of the dance sequences
Candice in jewellery from one of the sequences in the show
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